The Growth Engine
Behind Your Favorite Brands
We help you scale fast with direct response ad creatives and TikTok creator communities.
Trusted by 20+ scaling brands
Brands we've helped scale
Two Growth Engines
We built these engines to grow our own brands. Then we used them to grow some of the fastest-growing companies in the world. Now we deploy them for you.
Direct Response Ad Creatives
More ads, more winners, more spend. We make the direct response creatives that let you scale your ad account at a profitable CPA.
Research
We go deep before we make anything: your customers, your reviews, your competitors and the ads already winning in your market. That research decides every angle we test.
Create With Intent
Then we make a lot of ads, and every one of them tests a specific angle, hook or offer. Nothing gets made just to fill a quota.
Launch & Iterate
We put them live, see what works, and go all in on iterating the winners. More bangers, faster, and your spend scales on proven creative.
AI lets us research faster and produce more than anyone else, without losing the intention behind each ad.
TikTok Creator Communities
We build you an army of creators who post about your brand every day, so you get millions of views at a fraction of paid CPMs.
We Recruit The Army
We find, vet and onboard creators for your brand from our network of thousands of proven creators. You never DM a creator or chase a deadline.
They Flood The Feed
Your creators script, film and post 200 to 1,000 videos every month on TikTok and Instagram, briefed, managed and quality-checked by our team.
We Scale The Winners
The winning videos get whitelisted straight into your ad account, so your budget scales proven creative instead of untested ads.
The Creator Engine Math
What 1,000 views cost you — buying them from Meta vs. earning them with a creator army.
Effective CPM across our managed creator programs vs. typical Meta prospecting CPMs for DTC brands.
We Built This Because
We Needed It.
Hey, I’m Shabir, founder of Eyeball Factory.
I’ve spent the last 7 years building companies, including a media company we grew to 65,000 subscribers and Showerlabs, which we scaled to $4.6M and sold. Along the way we realized we’re great at one thing:
Building growth engines.
An engine is a predictable system that scales your business efficiently. Put fuel in, get growth out, month after month.
If you’re a consumer brand in 2026, we believe two engines are all you need to get to $100M: a performance creative engine and an organic TikTok creator engine.
We built them for our own brands first. Now we install them for some of the fastest-growing brands in the world, like IM8, Nancy and Peachies.
But we’re not just another agency.
The old agency model was always broken, and AI has made it worse: hourly fees, 6-month lock-ins, and a bill that has nothing to do with your results. I’ve been on the receiving end of that, and I hated it.
We’re founders. We plug a growth engine into your business and get paid like partners:
We hire, train and manage the people who work on your business, and pass their cost straight through. You pay what an in-house team would cost, without the headache of building and managing one.
We only make money when you make money. Same side of the table, every single month.
That’s how we print together. And that’s how we stay friends.
If that sounds like the kind of partner you want, book a call and let’s talk.
Case Studies
Real results from the front lines.
HelloNancy:
A Creator Army Built From Zero
We built HelloNancy a full creator program from scratch — recruiting from a database of 1,382 vetted creators and deploying $200K in creator budget in 90 days across TikTok and Instagram.
Simple, Performance-Based Pricing
You pay what the team costs. We make our money when you win.
The Partner Model
Two parts. No markup on the team.
Pass-Through Management
We deploy the team (strategists, editors, creator managers) and charge you exactly what they cost us.
Performance Fee
A CPM on the views our creators drive, or a % of the ad spend running on our ads.
Everything We Handle For You:
No long-term contracts. Cancel anytime with 30 days notice.
Our Simple Guarantee
Our management fee is a straight pass-through. Hiring the same team in-house would cost you the same, except ours is already trained, running inside our system and managed by us.
Everything we earn on top is tied to performance. If we don't deliver, we don't earn.
📅 Book Your Discovery Call